Clients are reassured when it comes to the
high quality services which Intoweb offers in web site analysis,
web site creation and web site marketing. To elaborate on
web site analysis, the objective of this activity is to identify
a web site's strengths and weaknesses in order to implement
web site improvements that will eventually increase its popularity.
Processes performed relative to customer behavioral analysis
include web site content management, customer relationship
management and customer behavioral analysis.
Web site Content Management
The expansion of a web site according to size and popularity
means bigger responsibilities needed to be attended to in
order to keep the web site in a good condition. Consequently
web site content management becomes an increasingly daunting
task for the reason that if it is not adequately carried out
the repetition of common issues arising will occur with increasing
frequency across corporate web sites.
The challenges of web site content management increase on
a daily basis and therefore Intoweb has created a system for
content management that is an easy to use browser-based interface.
A benefit of this system is that people with no knowledge
in web development can now produce and maintain their own
company-owned websites. Furthermore, information is hosted
in a secure environment by allowing only users with a designated
username and password to access to these systems.
Effective Website Content Management:
- Allows authorised users and administrators to update certain
sections of the web site simply by logging on via the administration
- Allows for information to be managed from remote locations
throughout the world by multiple content managers and designated
- Comprehensive workflow for ease of use.
- Non-technical users control the content and behaviour.
- e-Mail notification on content status changes.
- Enhanced features in key areas such as content creation,
archiving services, workflow and personalisation.
- Standardise technology and features.
- Various licensing models for corporate companies – ASP
and enterprise models.
- Requires no additional software – 100%
Customer Behavioral Analysis
A big difference between Intoweb and the majority of other
web site development companies is that, while other companies
purely make use of templates, Intoweb will always take the
process of web development a little further by focussing on
individual client needs in order to create web sites that
are unique and a reflection of a particular company image.
The use of unique web site design to echo company image results
in a greater attraction of the targeted visitor to a web site,
whose eventual reaction to the functionality of that web site
is essential for web site analysis. Customer behaviour analysis
regarding visitors reactions to specific web sites is peformed
alongside website analysis because the two are on of the same.
The effectiveness of a web site can be detemined by carrying
out web site analysis with the focus being on customer behaviour.
It should subsequently be stated that a web site can be determined
as being popular with an increase in the number of visitors.
This phenomenon occurs when a web site offers its customers
exactly what their needs and desires request.
Intoweb uses an outstanding web site analysis method referred
to as search engine optimisation. This method enables the
identification of the popularity and thus the effectiveness
of a certain web site and its design. The application of search
engine optimisation to the process of website analysis means
a more efficient method for determining web site design effectiveness
as it performs the identification of the number of visitors
a web site receives within a specific duration of time. Consequently,
web site analysis takes advantage of search engine optimisation
and the statistics which it provides in order to implement
web site improvements and thus popularity.
Intoweb provides clients with the service of being able to
view the statistics of their web site so that they can perform
a bit of their own web site analysis. The list of statistics
relating to the succes of a web site's success include:
- The number of unique visitors per day, per week, per month
(Displayed in easy to read graphs.)
- Top 25 pages viewed
- Links from external web sites to your website
- The average duration of visits to your night in seconds
- Common keyphrases used by users to search for your web
- Bandwidth used to surf to specific pages
- and much more
Click Here to find out
more about these and other related services
Customer Relationship Management
The most challenging aspect of business, regardless of what
industry it may be in, can be allocated to that of customer
relationship management. To be successful in customer relationship
management a business is required to gather information about
customer enquiries, spending habits and how to keep customers
up-to-date with development and promotions taking place in
the company. A business needs to know that a customer must
always be approached as an individual entity. Because Intoweb
has 8 years experience as an IT company, we have relevant
knowledge regarding customer relationship management and therefore
offer the following three focuses:
1. Keeping Track of Customer Information
One of the most detrimental forms of customer relationship
management is storing customer information into a database.
At Intoweb we have the ability to develop databases for containing
customer information details. These databases can then be
used as a reference by our management and salespeople to match
customer needs with products and inform customers of service
requirements, or when performing web site analysis. Personnel
of Intoweb can access and generate reports from this database
to which they are connected via an intranet system. Each company's
needs varies and, therefore, so does the type of information
inputed into the database. For this reason customisable intranet
solutions are offered by Intoweb.
Click Here to find out more
about Intranet development at Intoweb
2. Analysing Web User Behaviour
In order to generate more traffic to our web sites, we implement
techniques in search engine optimisation which have already
been discussed in detail according to their efforts in web
site analysis. Intoweb is one of the few companies in South
Africa to make use of this tool which further aids in the
later and more advanced stage of web site analysis. As discussed
above, statistics as identified through the process of search
engine optimisation play a vital part in determining whether
a web site is a success or not.
3. Keeping the Customers in the Know
Gathering information of relevant data on its customers as
well as communication with them are valuable processes for
any business to carry out on a regular basis in order to be
kept up-to-date. Intoweb has the ability to communicate with
a whole database of clients by implementing the online newsletter
system that makes this possible for us. By compiling different
mailing lists this system enables Intoweb to target specific
customers for different news and promotions. A good customer
relationship strategy taken advantage of by Intoweb is the
placement of up-to-date promotions on web sites. The Intoweb
design team is therefore skilled in this department and works
directly with clients to create eyecatching and attention
grabbing promotions for their web sites.
Here for more on our Online Newsletter Systems
Click Here for our Web design
To find out about our services in website analysis and
website content management click here to contact us